These are integrated marketing campaigns I’ve led across a wide range of industries. Each one was designed to solve a business challenge through creative storytelling, content strategy, and performance-driven execution. From go-to-market product launches to fan-first digital activations, these campaigns reflect full-funnel thinking and real-world results.
Integrated Marketing
We brought back a fan favorite look from the ‘90s in a big way, with an integrated launch campaign complete with a ‘90s themed launch video, dial-up internet inspired microsite, TikTok AR effect and more.
Audience Segmentation & Influencer Strategy
A fully integrated ad campaign featuring a first-of-its-kind influencer program inspired travelers from Portland, San Francisco and Vancouver to make a quick weekend trip to the Emerald City.
Product Marketing & GTM Campaign
The launching of the Mariners Flex Membership—a customizable season ticket option designed for modern fan behavior, offering freedom, value, and choice.
PR & Communications
Developed and executed a long-term digital advocacy campaign, #EdgarHOF, that kept Edgar Martinez’s name and legacy top of mind for voters, fans, and media alike, culminating in his induction during his final year of eligibility.
Social Engagement & Driving Revenue
Turned the viral energy around “#Felixing” into real-world ticket sales, resulting in nearly 40,000 tickets sold to celebrate Félix Hernández’s Perfect Game with a special event called “The Supreme Court.”
Data-Informed Content Strategy
Built a data-driven content strategy rooted in audience behavior, platform trends, and performance analytics. Over five years, average engagement is 40% higher than the four seasons prior to being hired.