These projects highlight how I’ve brought brands and communities together through meaningful partnerships. From influencer campaigns and co-branded content to experiential activations and digital innovation, these collaborations have created measurable impact for some of the world’s most recognizable organizations.
Data-Driven Sponsored Content
Used a custom-built performance dashboard to help seamlessly transition to a high-performing content franchise that met Microsoft’s brand integration requirements while significantly improving fan engagement.
Audience Targeting & Experiential Growth
Launched a new ticket special, growing 10x in year two through engaging content, paid media, and audience segmentation.
Digital Innovation & Storytelling
Developed an interactive digital storybook designed to engage, educate, and entertain families in an innovative, accessible way for the Seattle Aquarium.
Audience Segmentation & Influencer Strategy
A fully integrated ad campaign featuring a first-of-its-kind influencer program inspired travelers from Portland, San Francisco and Vancouver to make a quick weekend trip to the Emerald City.
Digital Advocacy & Brand Campaign
Provided account leadership for a charming cross-channel campaign which rallied public support and brought humor, heart, and advocacy to the Aquarium’s broader summer marketing efforts.